Become a Performance Marketing Executive in 3 Months
Learn Meta Ads, Google Ads, conversion tracking, campaign strategy and performance optimisation through structured Tamil-medium online training.
Skills you will build
Develop the practical abilities needed to plan, launch, measure and improve paid digital campaigns.
Meta Ads Management
Create campaigns for Facebook and Instagram, structure audiences and improve lead or sales performance.
Google Ads
Understand search campaigns, keywords, match types, bidding, ad copy and Quality Score.
Conversion Tracking
Learn the purpose of pixels, events, analytics and conversion measurement for decision-making.
Audience Strategy
Build prospecting, retargeting and customer audience plans aligned with campaign objectives.
Budget Optimisation
Read CPC, CPM, CTR, CPA and ROAS to allocate budgets and improve campaign efficiency.
Reporting & Insights
Turn campaign data into clear reports, observations and actionable business recommendations.
Tools you will learn to use
Build practical familiarity with the platforms used to launch campaigns, measure conversions and report performance.
Meta Ads
Google Ads
Google Analytics
Tag Manager
Looker Studio
SemrushFrom foundations to campaign optimisation
A complete learning path designed around the real workflow of a performance marketing executive.
Performance Marketing Fundamentals
Paid media channels, campaign objectives, funnels and essential performance metrics.
Customer & Competitor Research
Market analysis, customer personas, offer research and competitor advertising insights.
Meta Ads Foundation
Business Manager, campaign structure, objectives, placements, audiences and budgets.
Meta Lead & Sales Campaigns
Instant forms, website conversions, WhatsApp campaigns, retargeting and creative testing.
Google Ads Foundation
Account structure, Search campaigns, keywords, match types and negative keywords.
Ad Copy & Creative Strategy
Hooks, benefits, calls to action, message alignment and A/B testing principles.
Landing Pages & CRO
Landing-page relevance, user experience, mobile readiness and conversion improvements.
Tracking & Analytics
Meta Pixel, event concepts, Google Analytics, UTMs and conversion measurement.
Budget & Bid Management
Daily budgets, campaign scaling, bid strategies and cost-control decisions.
Optimisation Framework
Diagnose weak performance using CTR, CPC, CPA, frequency and conversion rate.
Reporting & Communication
Performance dashboards, weekly reports and communicating insights to clients or managers.
Career & Freelance Readiness
Portfolio thinking, interview preparation, client communication and campaign case studies.
Designed for ambitious beginners and professionals
Whether you want a new career, better campaign skills or stronger business results, the course begins with clear foundations and develops practical knowledge step by step.
Your three-month learning journey
Build the foundation
Understand marketing funnels, campaign goals, customer research, metrics and platform structure.
Create campaigns
Learn Meta and Google campaign workflows, targeting, ad copy, creative strategy and tracking.
Optimise performance
Analyse campaign data, improve efficiency, prepare reports and build career-ready knowledge.
Turn your ambition into a performance marketing career.
Apply for Techspace’s practical Tamil-medium Zoom program and learn the campaign skills modern businesses need.
Build skills valued by leading global and Sri Lankan companies
The course develops practical skills relevant across technology, retail, apparel, mobility and digital-first businesses.
MAS Holdings
John Keells
Daraz Sri Lanka
Virtusa
hSenid
PickMe
Google
Meta
Amazon
HubSpot
ShopifyOfficial brand assets are shown for career-context examples only. No employment or partnership is implied.
Everything you need to know
Do I need previous digital marketing experience?
No. The program begins with the fundamentals and is suitable for beginners.
How will the classes be conducted?
The course is delivered online through live Zoom classes in Tamil.
How long is the program?
The full training duration is three months.
What is the course fee?
The course fee is LKR 7,000.
What will I learn?
You will learn Meta Ads, Google Ads, audience strategy, conversion tracking, campaign optimisation, budget management and performance reporting.
Ready to become a performance marketer?
Reserve your place in the 3-month Tamil-medium Zoom training program.
Register Now